Psyche SS14 Blogger Event

Recently an opportunity to attend a North East blogger event came up and it happened to be very local to me, in Middlesbrough. The event was held to showcase the Spring/Summer 2014 trends at Psyche, organised by Media Works. The event was originally organised for last year but after a freak storm the whole of the Middlesbrough town centre was in darkness meaning the event was off! Another date was set for last Thursday and thankfully mother nature was kind.

I hadn't met up with any NE bloggers before so I was really excited to meet the bloggers I'd been chatting to on twitter and organised to meet Kloe before we went in to the event.

The event started with all the bloggers receiving a generous goody bag and being given a glass of bubbly. After everyone was settled Steve Cochrane, Psyche's Managing Director and creator, told us about the inception of the shop and it's growth to where it is now. He also went on to tell us about his future vision for Psyche which involves a shop in Leeds and a bigger online presence following a pretty nifty update to their website.

Following Steve was one of the store's buyers. She told us about the trends for spring and summer including comfy flowing garments, tribal/animal prints, lace and visible zips. Steve then gave us a quick run-through of the upcoming men's fashion trends. Two of the three floors in the Middlesbrough store are allocated to men's wear leaving only the top floor for woman and children. Steve believes that when men shop they want to be in and out, this is why the men's affordable fashion is on the ground floor which is easily accessible, then on the second floor are the more premium products and specialist services such as tailoring.

The reason he places the woman's fashion on the top floor is that he thinks woman have more of a tolerance to shopping meaning they will wade through the two floors of men's to get to woman's with ease and they want to shop, whereas men will find this a hassle. I do think this makes sense but there needs to be more of a focus on the woman to encourage them to come into the store.

We were then given a tour of the shop by Steve which was very interesting as he told us about the specific brands that they stock and also went into detail about a few of the products they sell.

Overall it was a great event. Although I am not a fashion blogger it certainly educated me as to what was in this season, even if I'm not keen on some of the trends. I really want to thank Psyche and MediaWorks for holding a great event.